About Us
Our Why
Every day inspires us to look and feel exceptional,
regardless of the occasion.
Since our founding in 1984 in the fashion-forward
city of
Montréal, we have continually evolved with
the times while
maintaining our commitment to
outfitting you for all of
life’s moments.
Our designs are crafted to empower you to do it
and own it
all, with styles that seamlessly transition
from the
demands of the day to the vibrant energy
of the night.
Our Design Inspirations
We draw inspiration from our favourite style icons as
we create our collections for each month. A year-round
neutral colour palette ensures our pieces remain
timeless
and seasonless, while touches of print and
colour capture
the essence of every season.
From ideation to creation, we constantly ask ourselves
“Where is she going?” and “What’s the outfit?”. Day-to-
night dressing is at the heart of our designs and
styling,
offering versatile outfitting solutions perfect
for any
occasion – be it a client lunch, a date night or
drinks
with the girls.
We design for the woman she is and all she aspires
to be, because she’s enjoying her life to the fullest,
and we’re here to dress her for every moment.
"Our focus has always been our customer. Today, she is navigating a more busy and full lifestyle than ever before,
and she's making it all look possible – even when it may not be perfect. We're here to keep up with her, deliver
her fashion and style she feels great about, and ensure she feels confident in her wardrobe from day to night."
"Our focus has always been our customer.
Today, she is navigating a more busy and full
lifestyle than ever before, and she's making
it all look possible – even when it may not
be perfect. We're here to keep up with her,
deliver her fashion and style she feels great
about, and ensure she feels confident in her
wardrobe from day to night."
– Stacie Beaver, President & Chief Operating Officer
Our Community
As a brand that celebrates women who are magnetic,
passionate, and confident, we are dedicated to
partnering
with charities that empower women to live
their lives
to the fullest.
We are proud to partner with: Dress for Success,
OutRight
Action International, the Cure Foundation,
and Centraide of
Greater Montréal (United Way).
Our Stores
We love to see you in person across our locations
in
Canada and the US to help you build your perfect
wardrobe with in-store styling.
Find your nearest store here.
